Social Media Policy: Drawing The Line
When it comes to social media, it should be common sense for employees to act in the best interest of the brand. The fact that many company brands have been damaged by the online musings of their...
View ArticleYour Brand Has A Voice
It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what...
View ArticleA 12 Month Resolution for 2012: Build Your Own Personality Brand
If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that...
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Selling Social: Are Social Media Endorsements a Good Idea?
Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility....
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Trending on Twitter: Your On-Air Topic
Your cigarette lighter is out of fluid and you have an electric stove. Pam Anderson is doing a book signing at the mall and you’re bummed you have to work. You think “loaded dishwasher” means your wife...
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Pinterest and Top 40 Radio: Embrace Her Lifestyle
There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other...
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Social Media is Like Shoe Shopping
You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve...
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Why A Competitive Analysis Can Help You Succeed With Digital
Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars,...
View ArticleMeasuring the Digital Impact of TV and Radio Ads
Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart...
View Article4 Tips for Marketing to Millennial Moms
Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I...
View ArticleYour Brand Has A Voice
It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what...
View ArticleA 12 Month Resolution for 2012: Build Your Own Personality Brand
If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that...
View ArticleClik here to view.
Selling Social: Are Social Media Endorsements a Good Idea?
Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility....
View ArticleClik here to view.
Trending on Twitter: Your On-Air Topic
Your cigarette lighter is out of fluid and you have an electric stove. Pam Anderson is doing a book signing at the mall and you’re bummed you have to work. You think “loaded dishwasher” means your...
View ArticleClik here to view.
Pinterest and Top 40 Radio: Embrace Her Lifestyle
There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other...
View ArticleClik here to view.
Social Media is Like Shoe Shopping
You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve...
View ArticleClik here to view.
Why A Competitive Analysis Can Help You Succeed With Digital
Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital...
View ArticleMeasuring the Digital Impact of TV and Radio Ads
Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart...
View Article4 Tips for Marketing to Millennial Moms
Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I...
View ArticleMarketing Radio in a Pandemic: 4 Survival Tips
“Marketing in a pandemic.” Sounds so tough it could be the next hot heavy metal band name. From appropriate messaging to budget and bandwidth stressors, our clients are asking how to market their...
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